Inside Soda Jerk: Being A "Jerk" Never Tasted So Sweet
In a cozy nook just off the Well Road exit sits an adorable little building that's black, white, and pink all over. It's here that Teal Hoffman has reinvented what is means to be a "jerk."
Inspired by the "dirty soda" trend sweeping the internet and the classic soda servers of the early 20th century, Teal took her business savvy and lifelong dream of being an entrepreneur and opened Soda Jerk with her sister in 2024.
In a little more than a year, Soda Jerk exploded into more than she could ever expect and they transitioned from just a mobile food truck to a permanent location they call "Casa Rosa."
"Our expectations were maybe a couple people show up, and within a couple days we had 20 cars in line."
Teal wanted to shock customers with the juxtaposition of "being a jerk" but having the most amazing customer service from her staff. In fact, Soda Jerk's mission statement is: Giving the best friend experience while making the best drinks in town. After just one visit, the best friend experience is sure you have to hooked.
Teal uses her keen vision for business to build a brand that customers will remember.
I have a passion for making people feel good when they drive away.Teal Hoffman, Owner of Soda Jerk
With drink names like The Betty Boop, The James Dean, and The Sinatra, the menu pays homage to Old Hollywood stars to fit right in with the old fashioned soda jerks that the business gets its namesake from.
Teal's goal was to bring an aesthetic and exciting business to the community. With a focus on the brand and customer service, Teal doesn't hire employees based on experience, but rather how they communicate to ensure her well-rounded brand matches from the outside in.
"It was always pink."
Teal always knew she wanted a pink business, but almost let herself be talked out of that branding for fear of cutting off half the population. Sticking to her guns, she did it anyways. Much to her delight, the delicious drinks they serve are impossible to resist for anyone. Teal jokes that they have men in camouflage everyday getting their pink drinks.
If you have something inside of you that you want to pursue, you have to tune out everything else.
Teal is incredibly thankful for the love the community has shown her, but admits it hasn't aways been easy.
"As a woman, you really do have to prove yourself... You have to push through a wall that no one else can see."
Inspired by her grandmother, who raised three sons on her own while building an empire for herself, Teal encourages future female entrepreneurs to trust themselves fully.
Whether you're looking for a sweet treat or a new best friend, Soda Jerk has you covered. If you're not sure where to start, try Teal's favorite: the Malibu Barbie made with a pink slush Alani, vanilla, coconut, coconut cream, and strawberry cold foam!
Don't forget to be a "jerk!"
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Soda Jerk.
6005 Cypress St.
West Monroe, LA 71291
(406) 208-5729
Soda Jerk.6005 Cypress St.
West Monroe, LA 71291