PRESS RELEASE

FOR IMMEDIATE RELEASE
July 31st, 2023

CVB Contact: Alana Cooper
Phone: 318.387.5691
E-mail: acooper@monroe-westmonroe.org

Christmas on the River Gets a New Look

Monroe-West Monroe, LA– Christmas comes early this year! Christmas on the River has a new look for the upcoming holiday season. The new brand showcases different holiday elements to bring excitement and awareness to all the holiday events happening in Ouachita Parish.

“We are excited to present this new brand for our Christmas on the River. This new logo mark and additional brand illustrations such as the whimsical tree and Santa Heron convey the fun and magic of our holiday celebrations. It also works well with our current branding for Discover Monroe-West Monroe,” said Sheila Snow, Discover Monroe-West Monroe Vice President of Communications.

Christmas on the River begins November 11th through December 31st. Activities during this season include the Freedom Trees at the Chennault Aviation and Military Museum, followed by Santa’s Christmas Village at the Northeast Louisiana Children’s Museum, holiday outdoor movies, Christmas at Biedenharn Museum and Gardens, and Candy Cane Lane, a drive-through light park in Calhoun.

And don’t forget to add Festival Weekend, December 1st – 3rd, to your holiday calendar! Festival weekend is packed full of holiday cheer with two parades, the Kiwanis Club of Greater Ouachita Christmas Parade and the Bawcomville Redneck Parade. This unique holiday parade features such throws as toilet paper, packs of noodles, hot dogs, and the occasional turnip. Additional events this weekend include a Downtown Gallery Crawl, a 5K, live entertainment, and fireworks.

Christmas on the River is one the many exciting Christmas events you can find on the Holiday Trail of Lights. The Holiday Trail of Lights consists of Alexandria/Pineville, Minden, Monroe-West Monroe, Natchitoches, Shreveport – Bossier, Logansport, and Ruston. Experience holiday lights, fireworks, shopping, and many other exciting events in ten of our most festive cities along I-20 and I-49.

For more information about Christmas on the River and upcoming holiday events, please visit christmasontheriver.org or call 318-387-5691.

###

Discover Monroe-West Monroe promotes Ouachita Parish as a destination for leisure travel, conventions, meetings, and sporting events creating a positive economic impact for our local community through increased visitor spending and sales tax collections. For more information about Discover Monroe-West Monroe, visit www.monroe-westmonroe.org.