PRESS RELEASE

FOR IMMEDIATE RELEASE
Nov. 24, 2025

CVB Contact: Alana Cooper
Phone: 318.387.5691
E-mail: acooper@monroe-westmonroe.org

DMWM Welcomes Sabrina McKinney as Newest Destination Development Specialist

MONROE-WEST MONROE, La. – Discover Monroe-West Monroe (DMWM) is welcoming aboard Haughton native Sabrina McKinney as the new Destination Development Specialist.

Sabrina began her role in the Operations Department on Monday, Nov. 17, 2025.

Prior to joining the DMWM staff, she worked as the Director of Strategic Operations at Paragon Press where she focused on workflow improvement, creative marketing solutions, and cost analysis.

Through her experience in commercial print, project coordination and community-focused development, Sabrina plans to build systems that bring clarity, connection, and long-term sustainability to DMWM.

She’s involved in The Growth Factory – a peer development group, National Society of Leadership and Success, while pursuing a dual major in Accounting and Marketing at Louisiana State University Shreveport.

“I've worked with small locally owned businesses for most of my career. I love being part of the startup and planning, organization, and creative marketing. I also relocated to West Monroe to be fully rooted in the community I'll be serving, and I'm excited to bring a blend of strategic thinking, creativity, and heart to my role in this community,” said Sabrina.

Her hobbies include traveling, home renovations, tech problem-solving, exploring local restaurants and outdoor spaces with her kiddos and fiancé.
Sabrina will be responsible for collaborating with DMWM’s Director of Operations and other departments on special projects and strategic initiatives.

About Discover Monroe-West Monroe

Discover Monroe-West Monroe promotes Ouachita Parish as a destination for leisure travel, conventions, meetings and sporting events, creating a positive economic impact for our local community through increased visitor spending and sales tax collections. For more information about Discover Monroe-West Monroe, visit https://www.monroe-westmonroe.org/