PRESS RELEASE

FOR IMMEDIATE RELEASE
Sept. 17, 2026

CVB Contact: Sheila Snow
Phone: 318.387.5691
E-mail: ssnow@monroe-westmonroe.org


LO Sister Conference Brings in More than a Million in Economic Impact

MONROE, La. – The LO (Live Original) Sister Conference 2026 finished up their Sept. 11 – Sept. 12, 2026, weekend that soared into more than a million dollars in economic impact for Ouachita Parish.

The two-day conference that was held at the Monroe Civic Center called sisters and friends to join LO founder, best-selling author, and speaker Sadie Robertson Huff for a rejuvenating weekend and to help reach women of all generations with the message of Jesus Christ.

Attendees experienced inspiring speakers, passionate worship and shopping with local and small businesses at the conference’s Outdoor Market, while a livestream option allowed participants to join from anywhere.

The conference showcased past transformation stories on LO Sister Conference’s website where sisters expressed they left with a new heart, it was life changing, their faith in Christ grew and left with a new meaning of “surrender.”

With an estimated hotel overnight stay of 3000, attendee spending, exhibitor spending and organizer spending, the conference generated a total of $1,232,225.35 for Ouachita Parish.

“The LO Sister Conference weekend was a wonderful experience for Lola Jane Boutique and for downtown West Monroe as a whole. We loved seeing so many new faces downtown, welcoming visitors into our store, and having the opportunity to introduce them to everything our community has to offer,” said Founder and Owner Michelle Wilson of Lola Jane Boutique.

“We have such a vibrant downtown community, and weekends like this show exactly what can happen when our businesses and community organizations work together. We were thrilled to have the additional traffic and business, and we would certainly love to see more events like this in the future!”

Learn how Discover Monroe-West Monroe helped attendees make their trip to the Twin Cities worthwhile as they experienced this year’s conference: https://www.monroe-westmonroe....

About Discover Monroe-West Monroe

Discover Monroe-West Monroe promotes Ouachita Parish as a destination for leisure travel, conventions, meetings and sporting events, creating a positive economic impact for our local community through increased visitor spending and sales tax collections. For more information about Discover Monroe-West Monroe, visit https://www.monroe-westmonroe....