Leisure Marketing
We bring Ouachita Parish’s stories to life – from sunrise paddles on the Ouachita River to shopping sprees in downtown boutiques and bites of Southern comfort with a creative twist. Our team promotes the people, places, and experiences that make Monroe-West Monroe unforgettable through public relations efforts, blogs, videos, social media, and digital campaigns that inspire visitors to explore Outside the Lines.

Sports Tourism
We’re proud to be the home base for countless tournaments, championships, and athletic events that bring competitors and fans from across the nation. By working with venues like West Monroe Sports & Events, the Ike Hamilton Expo Center, Sterlington Sports Complex and the University of Louisiana Monroe, we help create experiences that go far beyond the game – boosting our local economy and giving athletes and families a reason to return year after year.

Meeting & Conventions
From intimate retreats to large-scale conventions, we help planners host events that feel both seamless and special. Our team connects organizers with meeting venues, hotels, and other unique local experiences to ensure every event runs smoothly and leaves guests with a true sense of Louisiana hospitality. In Monroe-West Monroe, business meets charm, and every gathering tells its own story.

Community Partnerships
We believe tourism thrives when the community thrives. That’s why we collaborate daily with local businesses, city partners, and regional organizations to build a stronger, more vibrant destination together. Whether it’s promoting a new restaurant, supporting an annual festival, or spotlighting local makers, we’re dedicated to sharing the heart of Monroe-West Monroe with visitors and residents alike.

Don’t just take our word for it! Let the numbers speak for themselves!

2024 Tourism Impact Report:
Total Economic Impact: $30.11 million.
Total Number of Events: 191 Events
Average visitors spend a day: $199.
Occupancy Rate: 62% (highest in Louisiana)
Website Visitors: 800,000
Social Media Engagements: 388,000
Video Views: 775,000
Media Mentions: 928

Our work has been recognized locally, regionally, and nationally for excellence in marketing, community collaboration, and destination development. Every recognition we receive is a reflection of the people, partners, and places that make Monroe-West Monroe shine.

2024 and 2011 CVB of the Year by the Louisiana Travel Association, 2021 Shining Example Tourism Office of the Year by Southeast Tourism Society.

2022 Major Event of the Year by the Louisiana Travel Association for DBB, Inc. 65th Anniversary World Series.

2020 Team Louisiana Sports Investor of the Year

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